Norm Johnston - Adaptive Marketing : Leveraging Real-Time Data to Become a More Competitive and Successful Company read TXT
9781137462923 English 1137462922 'Adapt or die' is truly the new norm in 21st century marketing: embrace the big data and use it to your company's benefit or else suffer the consequences. In today's Internet Age, one can drown in the overwhelming amount of data available. How do you determine what is useful and what isn't? How do you use data to target the most relevant audience? Knowing the answers to these questions is crucial and will position your company to build on its relationship with consumers while improving its brand.Since 2014, mobile internet users have outnumbered PC users; the convenience and ubiquity of the mobile device has resulted in more internet users while increasing the availability of data for marketers to use. Adaptive Marketing instructs marketers how to use available data as well as social media to connect to consumers, predict their buying habits, and improve products and service. Consider Netflix, which determined from users' habits that projects involving Kevin Spacey were as popular as those directed by David Fincher; herein lies the hit series House of Cards, created by Netflix based on the data derived from this study.The ability to leverage such innovative techniques into success in today's society is a must. This book will give you guidance on adopting the Adaptive Marketing model to ensure you are not only prepared for this new data world, but crushing the competition. This book provides you with real-life examples on how some of the world's most successful companies and brands are driving fundamental changes to the way they approach marketing., Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters., Adaptive Marketing is a new approach to leveraging real-time data that enables organizations to rapidly change to become more competitive and successful. Such accelerated change is more imperative than ever, particularly as both large organizations and small agile companies are using the internet and the information it generates to quickly evolve their marketing efforts to drive up customer relevance and proximity, all leading to better business results. As Kodak or Borders can tell you, not adapting can leadto disastrous if not fatal results. For marketers, this new accelerated, two-way digital data flow brings remarkable opportunities, as well as threats. While some marketers will be overwhelmed by the coming data tsunami, others will capitalize on it to quickly become more relevant to consumers and faster and more effective than their competition. Take for example Kimberly-Clark. The Kleenex marketing team now uses real-time Google data on flu related searches to identify locations of upcoming flu outbreaks and then use this information to instantly adapt their advertising and media plans to target locations with a higher need for tissues. With such practices increasingly common, for most companies Adaptive Marketing is not a luxury. Instead it's a critical organizational model that will determine whether your company survives. This book will give you guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters. This book provides you with both practical guidance and real-life examples on how some of the world's most successful companies and brands are driving fundamental changesto the way they approach marketing.
9781137462923 English 1137462922 'Adapt or die' is truly the new norm in 21st century marketing: embrace the big data and use it to your company's benefit or else suffer the consequences. In today's Internet Age, one can drown in the overwhelming amount of data available. How do you determine what is useful and what isn't? How do you use data to target the most relevant audience? Knowing the answers to these questions is crucial and will position your company to build on its relationship with consumers while improving its brand.Since 2014, mobile internet users have outnumbered PC users; the convenience and ubiquity of the mobile device has resulted in more internet users while increasing the availability of data for marketers to use. Adaptive Marketing instructs marketers how to use available data as well as social media to connect to consumers, predict their buying habits, and improve products and service. Consider Netflix, which determined from users' habits that projects involving Kevin Spacey were as popular as those directed by David Fincher; herein lies the hit series House of Cards, created by Netflix based on the data derived from this study.The ability to leverage such innovative techniques into success in today's society is a must. This book will give you guidance on adopting the Adaptive Marketing model to ensure you are not only prepared for this new data world, but crushing the competition. This book provides you with real-life examples on how some of the world's most successful companies and brands are driving fundamental changes to the way they approach marketing., Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters., Adaptive Marketing is a new approach to leveraging real-time data that enables organizations to rapidly change to become more competitive and successful. Such accelerated change is more imperative than ever, particularly as both large organizations and small agile companies are using the internet and the information it generates to quickly evolve their marketing efforts to drive up customer relevance and proximity, all leading to better business results. As Kodak or Borders can tell you, not adapting can leadto disastrous if not fatal results. For marketers, this new accelerated, two-way digital data flow brings remarkable opportunities, as well as threats. While some marketers will be overwhelmed by the coming data tsunami, others will capitalize on it to quickly become more relevant to consumers and faster and more effective than their competition. Take for example Kimberly-Clark. The Kleenex marketing team now uses real-time Google data on flu related searches to identify locations of upcoming flu outbreaks and then use this information to instantly adapt their advertising and media plans to target locations with a higher need for tissues. With such practices increasingly common, for most companies Adaptive Marketing is not a luxury. Instead it's a critical organizational model that will determine whether your company survives. This book will give you guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters. This book provides you with both practical guidance and real-life examples on how some of the world's most successful companies and brands are driving fundamental changesto the way they approach marketing.