Ebook Applied Strategic Marketing in EPUB, DJV
9780199263011 English 0199263019 A new edition of the popular introductory textbook for biochemistry and molecular biology. * Contains substantial new material * Contains even more of the clear, colour diagrams Completely up to date. Elimination of inessential material has permitted full coverage of the areas of most current interest as well as coverage of essential basic material. Areas of molecular biology such as cell signalling, cancer molecular biology, protein targeting, proteasomes, immune system, eukaryotic gene control are covered fully but still in a clear student friendly style. This makes the book suitable for the most modern type of courses. WHAT'S NEW New or completely re-written chapters - 2. Enzymes 3. The structure of proteins 4. The cell membrane - a structure depending only on weak forces 13. Strategies for metabolic control and their applications to carbohydrate and fat metabolism 17. Cellular disposal of unwanted molecules 23. Eukaryotic gene transcription and control 24. Protein synthesis, intracellular transport and degradation 25. How are newly synthesised proteins delivered to their correct destinations? - Protein targeting 26. Cell signalling 27. The immune system 30. Molecular biology of cancer 33. The cytoskeleton, molecular motors and intracellular transport There are also several major insertions of new material, and minor editing to the rest of the book. SUPPORT MATERIAL ON THE WEB www.oup.com/elliott (look for the site in August 2000) * There will be a sample chapter in November 2000 so that readers can see the design and content * All the illustrations will be available free for downloading (from March 2001) * A detailed description of the purpose of the book: who it's aimed at and why it was written (from August 2000) * A detailed description of what's new to this edition (from August 2000) PLUS Student's Solutions Manual Instructor's Solutions Manual (tbc), Applied Strategic Marketing is a clear, concise and accessible new text that takes theoretical concepts and applies them to real life situations. It covers all the main areas on a typical Strategic Marketing module, along with some welcome new additions, such as Forecasting, CustomerRelationship Management, Alliances and Branding. The text mirrors the syllabus for the CIM Postgraduate Diploma, and is, therefore, ideal for use on this course, as well as being suitable for undergraduates studying Marketing Strategy. The book includes numerous cases and vignettes, which aid student learning and provide a well-rounded mixture oftheory and practical application.The comprehensive accompanying companion web site contains an area for students, including models from the text in diagrammatic form, further case studies and self-assessment questions; and a password-protected lecturer area with suggested answers to the case studies in the text, PowerPoint slides,further case material and additional questions., Covers the main areas on a typical Strategic Marketing module, including Forecasting, Customer Relationship Management (CRM), Alliances, and Branding. This book includes numerous cases and vignettes, providing a mixture of theory and practical application.
9780199263011 English 0199263019 A new edition of the popular introductory textbook for biochemistry and molecular biology. * Contains substantial new material * Contains even more of the clear, colour diagrams Completely up to date. Elimination of inessential material has permitted full coverage of the areas of most current interest as well as coverage of essential basic material. Areas of molecular biology such as cell signalling, cancer molecular biology, protein targeting, proteasomes, immune system, eukaryotic gene control are covered fully but still in a clear student friendly style. This makes the book suitable for the most modern type of courses. WHAT'S NEW New or completely re-written chapters - 2. Enzymes 3. The structure of proteins 4. The cell membrane - a structure depending only on weak forces 13. Strategies for metabolic control and their applications to carbohydrate and fat metabolism 17. Cellular disposal of unwanted molecules 23. Eukaryotic gene transcription and control 24. Protein synthesis, intracellular transport and degradation 25. How are newly synthesised proteins delivered to their correct destinations? - Protein targeting 26. Cell signalling 27. The immune system 30. Molecular biology of cancer 33. The cytoskeleton, molecular motors and intracellular transport There are also several major insertions of new material, and minor editing to the rest of the book. SUPPORT MATERIAL ON THE WEB www.oup.com/elliott (look for the site in August 2000) * There will be a sample chapter in November 2000 so that readers can see the design and content * All the illustrations will be available free for downloading (from March 2001) * A detailed description of the purpose of the book: who it's aimed at and why it was written (from August 2000) * A detailed description of what's new to this edition (from August 2000) PLUS Student's Solutions Manual Instructor's Solutions Manual (tbc), Applied Strategic Marketing is a clear, concise and accessible new text that takes theoretical concepts and applies them to real life situations. It covers all the main areas on a typical Strategic Marketing module, along with some welcome new additions, such as Forecasting, CustomerRelationship Management, Alliances and Branding. The text mirrors the syllabus for the CIM Postgraduate Diploma, and is, therefore, ideal for use on this course, as well as being suitable for undergraduates studying Marketing Strategy. The book includes numerous cases and vignettes, which aid student learning and provide a well-rounded mixture oftheory and practical application.The comprehensive accompanying companion web site contains an area for students, including models from the text in diagrammatic form, further case studies and self-assessment questions; and a password-protected lecturer area with suggested answers to the case studies in the text, PowerPoint slides,further case material and additional questions., Covers the main areas on a typical Strategic Marketing module, including Forecasting, Customer Relationship Management (CRM), Alliances, and Branding. This book includes numerous cases and vignettes, providing a mixture of theory and practical application.